Led by content creator Jason Shaltz, GolfBroccoli uses dynamic visuals & storytelling to showcase the world of golf through social media marketing.
From growing your brand awareness and promoting events, to simply driving customers to your channels, golf facilities need high-quality content and engagement to stay relevant in this ever-evolving digital world.
Short Form Media & Reels
Video content is fast becoming the most consumed form of media online by far. In fact, Instagram’s algorithm significantly favors reels over traditional photos. Consistently posting a mixture of photos and reels based on a predetermined strategy can increase your exposure.
A quick, cool edit of a flyover of Calabasas Country Club is a good example of High Production Value content. Cut to a trending song or audio bite, this makes a fun “music video” of a moment at the course.
High vs. Low Production Value
Not all content needs to be a high quality production. A trip to Roger Dunn for some club maintenance proved to be a fun video when edited properly. Filling your socials with slick, relatable content is the key to interaction and exposure.
Photography still has a seat at the table.
Yes, motion is currently king of the internet. However, that doesn’t mean you can neglect still images.
High quality photos have some advantages over video. Advertisements, banners, websites, digital fliers and even print (yes, there is still a time and place for printing) can all benefit from original, updated photos of your facilities.
Scroll through some shots we have captured…
Digital Marketing & Web Optimization
The algorithm’s change often. So should your advertising and optimization strategy.
Your socials should reflect your brand’s culture and energy. We can help with search engine optimization, digital ad buys, social media strategy/calendar and brand consulting.
Jason Shaltz Property Reel
Jason Shaltz Full Visuals Reel
Jason Shaltz is a music, commercial and architectural visual artist. Born and raised in Flint, Michigan, Jason built his career in New York City for 14 years before moving his family to Los Angeles, California in 2019. He has a wife, 2 kids and a 5.8 Handicap :)
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